商務(wù)寫(xiě)作基礎知識
商務(wù)寫(xiě)作是主要用于在商業(yè)活動(dòng)中，進(jìn)行的一系列寫(xiě)作活動(dòng)，它是社會(huì )生產(chǎn)力發(fā)展的產(chǎn)物，是伴隨著(zhù)社會(huì )經(jīng)濟的發(fā)展、變化和商品交流的需要而產(chǎn)生并發(fā)展的。以下是由小編整理關(guān)于商務(wù)寫(xiě)作基礎知識的內容，希望大家喜歡!
商務(wù)寫(xiě)作技巧
使用第一人稱(chēng)而不用無(wú)人稱(chēng)句子
Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction."
錯誤示例：這個(gè)組織的運作目標包括鼓舞士氣和提高工作滿(mǎn)意度。
Right: "I want to enjoy working here. I'll bet you do, too."
正確示例：我想要享受在這兒工作。我相信你也是。
使用生動(dòng)的語(yǔ)言而不是陳詞濫調
Wrong: "This action item calls for out-of-the-box thinking."
錯誤示例：這項任務(wù)要求大膽開(kāi)闊的想法。
Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway."
正確示例：如果你有一個(gè)想法，那你擔心會(huì )中途流產(chǎn)，沒(méi)關(guān)系先考慮再說(shuō)。
不要重復自己說(shuō)的話(huà)
Wrong: "This training program teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process."
錯誤示例：這個(gè)培訓項目能教會(huì )你營(yíng)銷(xiāo)過(guò)程中最好的手段、方法、技巧和技能。
Right: "This program teaches the best marketing tricks."
正確示例：這個(gè)項目能教會(huì )你最好的營(yíng)銷(xiāo)手段。
用名詞和動(dòng)詞而不是形容詞和副詞
Wrong: "We have an exciting, brand new product that will easily and quickly solve your most difficult sales process problems."
錯誤示例：我們推出了一款令人振奮的、全新的產(chǎn)品，它能夠輕易解決我們面臨的最難的銷(xiāo)售問(wèn)題。
Right: " This product will help you turn prospects into customers in less time."
正確示例：這款產(chǎn)品能夠幫助你在較短時(shí)間內開(kāi)拓新用戶(hù)。
展示證據而不是觀(guān)點(diǎn)
Wrong: "We have the best service, the most reliable product and the friendliest salespeople."
錯誤示例：我們有最好的服務(wù)，最值得信賴(lài)的產(chǎn)品和最友善的銷(xiāo)售人員。
Right: "We won the XYZ best service award. Twice."
正確示例：我們贏(yíng)得了XYZ最佳服務(wù)獎兩次。
商務(wù)寫(xiě)作注意事項
切忌主客不分或模糊。
例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.應改為 Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We決定呀, 不是report.)
句子不要零碎。
例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 兩個(gè)句子應該連在一起：He decided not to audit the last ten contracts because of our previous objections about compliance.
結構對稱(chēng)，令人容易理解。
例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 應改為: The owner questioned the occupant's lease intentions and ink alterations of the contract.
單復數不要搞亂，不然會(huì )好刺眼，看著(zhù)不舒服。
例如: An authorized person must show that they have security clearance. 應改為 Authorized persons must show that they have security clearance.
動(dòng)詞和主語(yǔ)要呼應。
想想這兩個(gè)句子的分別: 1. This is one of the public-relations functions that is under-budgeted. 2. This is one of the public-relations functions, which are under-budgeted.
時(shí)態(tài)和語(yǔ)氣不要轉換太多。
看商務(wù)英語(yǔ)已經(jīng)是苦事，不要浪費人家的精力啊。
標點(diǎn)要準確。
例如: He did not make repairs, however, he continued to monitor the equipment. 應改為: He did not make repairs; however, he continued to monitor the equipment.
選詞正確。
像 affect和effect，operative和operational等 等就要弄清楚才好用啦。
拼字正確。
有電腦拼字檢查功能后，就更加不能偷懶。
大小寫(xiě)要注意。
除非 必要不要整個(gè)詞都大寫(xiě)，除非要罵人。例如: MUST change to OS immediately. 外國人就覺(jué)得不禮貌和喝令人一樣。要強調的話(huà)，用底線(xiàn)，斜字，粗體就可以了。
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